ABOUT ORIFLAME ; THE RESULT OF GRINDSTONE OF JONAS AND ROBERT AF JOCHNICK 

 * Oriflame bisa juga lhoo reekk, kita sebut sebagai salah satu teladan hasil wirausaha, yaitu kegigihan Opa Jonas dan Robert af Jochnick. Mereka adalah orang kreatif yang kemudian punya sesuatu yang masih bisa kita lihat dan nikmati sekarang. Sungguh prestasi yang luarrr biasa... ckckkck... Yuuk, belajar dari mereka  :)) 

ORIFLAME

Oriflame is a Swedish cosmetics product, founded by two brothers, Jonas and Robert af Jochnick, in 1967. They were youth who have a strong vision to launch an entrepreneurship. Jonas, the older which aged 30 years and works at the language course. Robert, 27 years old, the younger,  who work as vacuum cleaner vendor in Electrolux Company, employee in the Coca-Cola all at once. Their young souls have supported the initiative to change lives by having an independent livelihood. They were inspired by the natural beauty of Swedish women, and want to 'pack' that beauty in the bottle. So they start thinking to realize these ideas by creating cosmetics from natural plant in Sweden. Though have no background as a laboratory expert or cosmetic formulations, they remain optimistic and believe that idea is about the courage to realize a dream. There is no wasted by persistency, they met a beautician and made partnership. They were also thought to create a modification of the product which based purely natural. The first product was launched as 'Oriflame Swedish Care', shaped 50 products of skin care category. Apparently those products can be accepted quickly by consumers. So they keep trying to develop new product. Then do not just get there, they think that people will be interested in directly distribution model. But as a vendor, Robert understands how difficult it offers products from house to house. And the reason was those customers tend to unlike this way because they did not get offers from people they knew. They would be more comfortable when giving product recommendations are people they know. Af Jochnick brothers started to recruit some people to be trained product consultants. Then trained Sales Consultants will visit customer’s homes directly. In addition, the method of direct selling was chosen because the founders knew that at the time cosmetic products sold in exclusive shops, so people afraid to shop freely because they have to enter the store. They saw an opportunity from this fact. Moreover, consumers can obtain advice from consultants who offer products, opportunities to try the product before purchasing it, and also money back guarantee if not satisfied with the product they bought. That is why Oriflame develops in a way direct sales. This innovative way, even make it become famous and worldwide product uniquely. The Oriflame’s founders are confirmed that their main product is not a beauty product, but to realize a dream. Sales that were created also intended to increase the standard of women's lives to look pretty and make money all at once. The key to success in business is the entrepreneurial spirit that can be learned, the desire to succeed, and togetherness among the members. Moreover, Af Jochnick brothers initiated the idea to facilitate its members. More elegant way to offer was created through the catalogue as a new concept to invest. Consultants could leave the catalogue in public places. In this modern era, even offering appropriated to the dynamics of technologies such as bidding through the Internet and social networking.

Oriflame received good response from people in various places around the world. Evident in the past two years, the first factory was established in Dublin, supported by the establishment of a second factory in Warsaw due to market demand has increased so rapidly. Many expansion of target market (include Indonesia and other countries in Asia). With a reliable product quality and sales with a unique system, the founder prepared the bidding strategy to compete at an affordable price while quality improved. In addition to these tactics, the founders also decided to combine resources from all major manufacturers and companies operating both in Eastern Europe and other regions of Eastern Europe Oriflame S.A and Oriflame International S.A. This is done to anticipate investment challenges in the years that followed, considering the development of total sales increased by 500 percent. And within a period of ten years from that development, the company evolved again eight times more rapidly. Besides product excellence, other characteristic that make Oriflame more glorious are the system of independent sales (direct from the consultant / member who had been recruited). Luckily, Oriflame still hold out while it’s competitor have bankrupt at the time.

Oriflame is still believed to be a product that received an award for high quality and safe. With annual sales of 1.5 billion Euros, has 1000 kinds of products, Global Research and Development Center, with 100 more scientists in it and operate in over 60 countries with 13 franchise of them with 5 production units in Sweden, Poland, Russia, China , and India. In addition, its products have also registered and recognized by the Nasdaq OMX Nordic Exchange.

Oriflame products are accepted easily because it is not just cosmetics designed for women. The original idea of ​​creating this product is the number of women in the world which very significant, inspire the cosmetic products creation. But with the development of era, these products then created with the target development. Thus Oriflame provides products for men and children. But a main target of course is the woman with the largest number in the world. Those who want to look beautiful while still care about the health of skin. Users also learn to care about nature. By the founder, since first created, their purpose is to create environmentally friendly products. By processing that does not destroy nature, and also packaging products are recyclable, the product was not tested on animals or use animal material except beeswax and lanolin, but material and natural starch. Founder started with the idea to product really natural product without destroying nature itself. They assume that the success of a product creation is also determined by other variables, the availability of materials consistently, from the preservation of its source. Any policy of production process reflects the operating principles initiated by the founders, namely ‘to appreciate and respect people as well as natural’. They do not want to just keep taking and taking what possessed by nature. With such observations and considerations, the founders try to create product by minimizing the use of raw materials. That means, natural ingredients are actually fully utilized without damaging the plant breeding cycle itself. Each ingredient is formulated, taken care not to damage the source material (to maintain the sustainable management), then processed securely. Also preservative used is non-animal synthetic materials. The concept for products not tested on animals also became an idea that became the forerunner of other industries to perform the same way. As the realization of the awareness of the nature, Oriflame also have set up six special environmental friendly conservation programs of scarce species. One of them is special funds provided directly by Oriflame’s founder to Komodo National Park in Indonesia. Besides, product also produced by the factory continued to receive quality control and strict environment in addition to high-tech. Because of it’s natural concept, Oriflame become number one of modern cosmetic natural product.

In addition users Oriflame also taught to care about the lives of others. It's not just about compliance with the interests and personal ambitions in consumer products. Oriflame is a founder of World Childhood Foundation and the Stichting af Jochnick Foundation. Hopefully, through that program, Oriflame can reach many disadvantaged children in various parts of the world such as street children, victims of sexual abuse, and those living in the orphanage. Oriflame also becoming supporter and benefactor of many charities remain in the world, which care about the problems of education, health and children. One of real activity, the company became an active donor in the establishment of schools in Latvia, as well as rehabilitation agency that was established for young people who struggle to live in Latvia. Indirectly the user will make a donation from each purchase of product.

Products offered are very comprehensive. Start from body care products, skin, and hair, makeup, fragrances, accessories, products for men and also children. Creating a complete product for the entire family is the essence of which was initiated by the founders for their products easily accepted. Until now Oriflame also become the number one product in Europe and in Indonesia as a cosmetics company which ranked first for the system of independent sales. For future business development, Oriflame will not only sell, but also founded beauty academies.

             Oriflame’s stocks currently spread across many investors in various countries. Include stock center in New York. Managers are team that has been formed as a representative of each state. Every state have technical advisor as center representative who took part in company management. Then there are level career from consultant, manager, senior manager, director of gold, till the highest level which is President Director of Diamond. Higher position means more investment in the possession and committed recruit new members in high number, automatically order of products increases, in other words, the investment increases. The advantage provided in the transparency result that guaranteed acceptance. The gain is a direct profit of each product (23 percent of the catalog price), performance discounts, bonus, and cash awards, or reward such as cars and free travel abroad. In the international trade, Oriflame products direct sales managed to become number one in the world with a budget of at least U.S. $ 2 billion.

           Even for so worldwide, Oriflame using Euro Monitor International A.b. Company Profile to provide reports and evaluations regarding the company's strategic brand assessment and the challenges of competition and future prospects, examining the performance of cosmetics and stock markets by sector and region.

            Now, the age of two founders are more than 70 years, but they stated that age is not a constraint to doing business. Instead always think curiosity that will keep them feeling young. So, there are many reasons for you to join us. Both as a consumer or member ( automatically consultant). You can enjoy high quality products and earn many things when starting this business. Being an independent Oriflame’s consultant means you must be ready to pick up success in the future. By choosing your own working time, and the uniqueness of direct selling which will increase profits for you in bidding. Be consultant also means that you will be prepared to help people around, by sharing ways to achieve financial freedom when they follow to be member. Easier access will help you because in Indonesia itself, Oriflame already has 14 branches in various cities. Registration fee is only Rp 39,900 (IDR ) for a member, you can print money whenever you want and wherever you are. So, let's join, make money today and fulfill your dreams tomorrow. (^__^)

  

 REFERENCES

1.      Oriflame’s Newsletter

2.      Sales Kit of Oriflame

3.      Oriflame Skin Care Guard

4.      Consultant Manual of Oriflame

5.      Direct interview with Lingga Curnia Dewi ( Manager in Surabaya Branch Office )

6.      www.Tempointeraktif.com  - Robert Af Jochnick, Mewujudkan Impian ( Kamis, 17 Februari 2011 | 13:14 WIB )

7.      www.Bataviase.co.id

8.      www.Tabloidnova.com

EXECUTIVE SUMMARY OF ORIFLAME ( CONTOH EXECUTIVE SUMMARY )

• DEFINISI 
  

Executive Summary 

Suatu laporan rangkuman kerja dalam aktivitas manajemen perusahaan (misalnya), dan biasanya juga digunakan oleh pihak Top Manajemen untuk menyampaikan laporan lisan kepada stakeholder perusahaan. Kita tidak perlu membuatnya secara panjang lebar. Hanya berisi poin-poin utama. Karena tujuan umum Executive Summary itu sendiri adalah untuk memberikan informasi tanpa menyita banyak waktu bagi pembacanya. Tips lain adalah, buatlah itu dengan bahasa yang mudah dipahami karena umumnya Executive summary akan dibaca oleh orang-orang nonteknikal (lini manajemen). Selain itu, pahamilah dengan sungguh topik utama ( profil perusahaan) yang akan Anda buat exeutive summary-nya. Ada baiknya terlebih dahulu Anda kumpulkan sumber sebanyak-banyaknya. Buat executive summary dengan seolah-olah Anda merupakan bagian dari perusahaan tersebut (pihak intern). Ingat, semakin ringkas dan sarat informasi, akan semakin baik.

• CONTOH :

EXECUTIVE SUMMARY OF ORIFLAME

Oriflame is a Swedish cosmetics products, founded by two brothers, Jonas and Robert af Jochnick, in 1967. They were youth who have a strong vision to launch an entrepreneurship. They were inspired by the natural beauty of Swedish women, so then they start thinking to create cosmetics from natural plant in Sweden. Oriflame quickly received good response from people in various places around the world. Now it’s still believed to be a product that received an award for high quality and safe. With annual sales of 1.5 billion euros, has 1000 kinds of products, more than 72 million catalogue printed in 35 languages for every year, global R & D Center with more than 100 scientists inside, operated in over 60 countries with 13 franchise of them with 5 production units in Sweden, Poland, Russia, China , and India.

Oriflame products are readily accepted because it is not just cosmetics designed for women who put appearances. It’s provides products for men and children. However, the main target is the woman (as the largest large number in the world). Those who want to look beautiful while still care about the health of skin. In addition, users also learn to care about nature. By the founder, since first it created, their purpose is to create environmentally friendly products. By processing without destroy nature, and also packaging products are recyclable, not tested on animals or use animal material except for beeswax and lanolin, but material and natural starch. Also produced by the factory which have had perpetual quality control and strict environment control eventhough high technology. Besides, users Oriflame also taught to care others. Oriflame is a founder of World Childhood Foundation. Indirectly, the user will make a donation from each purchase of product.

Products offered are very comprehensive. Start of body, hair, and skin care products, makeup, fragrances, accessories, products for men and also children. Until now Oriflame also become the number one product in Europe and in Indonesia itself is a cosmetics company, first rank for the independent sales system categories. For future business development, Oriflame will not only sell, but also founded beauty class schools.

Oriflame currently own shares spread across a variety of investors in many countries. Includes Stock Center in New York. Managers is a team that has been formed as a representative of each State. Even for so worldwide, Euromonitor International Oriflame Oriflame Cosmetics using Ab Company Profile to provide reports and evaluations regarding the company's strategic brand assessment and the challenges of competition and future prospects, examining the performance of cosmetics and stock markets by sector and region. That's also why Oriflame still survive till now, even more advanced rapidly.

There are many reasons for you to join us. Whether as consumers or consultants. You can enjoy high quality products and earn many things when starting this business. By choosing your own working time, and the uniqueness of direct selling which will increase profits for you in bidding because people will more trust in offering people who already knew. Ease of access will also help you because in Indonesia itself, Oriflame already has 14 branches in various cities. With the registration fee is only 39,900 (IDR) for a consultant, you can ‘print’ money whenever you want and wherever you are. So, let’s make money today and fulfill your dreams tomorrow.

IS IT A NEW MASK OF CAPITALIST? (SHARIA)

As we know, in this globalization era. There are so many cases about economics. And one of cases is about the power of the big state which is Britain to influence Sharia scope. Those cases are the examples of the way chosen by the developed countries for their economic interests. Even when the system that must be applied seems unsuitable with the image of the country itself, which usually known as a capitalist country aka the opponents of Islam in the frame of terrorist. Britain is a developed country that has decided to develop Islamic financial system to attract foreign investors. With reasons and interests that intended for itself - with that decision of course!

*  So, how UK are interested to be a global Islamic financial center?

*   Why is there IMF's intervention?

*   Why is the UK offering Islamic financial sector cooperation to Indonesia?

*   Why Australia has also adopted the Islamic Financial System?

As we know that dependency is one of  International Relations’s concept. In the economics field, this concept raises relationship between developed countries which known as 'core' as well and the countries with the lower levels, both at the level of semi-phery phery as intermediate grade, or the periphery (the lowest part based on its economics). As much as possible, the developed countries tend to create a situation, where the poor countries would depend on them. By squeezing many extraordinary powers that possessed by those developed countries. Even looking for rifts.

Economics is one of aspects that determines the level of a country in a globalized world. Marxism as one approach, has analysis of the crisis in this economic problem. Historically, this approach was a critique for imperialism and global capitalist that had worsening the financial condition of the world and the human life with the classes that defined the rights of exploitation which is owned by developed countries to poor countries. Because of the differences in economic conditions, the concept of dependency emerged and tends to apply in the first and third world countries. This also proves that the country is not the main actor in the world system. In fact, many affairs are determined by social class.

ANALYSIS

Economics is an aspect that always get major attention in the study of the capitalism. Development and improvement of the economy are the goals of perpetual efforts of developed countries. For example, UK is very ambitious to become global Islamic financial center. This raises the question because Britain is not a country that has a Muslim background state. In fact, it is a country with Islam as a minority. For the sake of economics interest, Britain was willing to apply the Islamic financial system. It is originated from the fact that the global economic studies, Islamic financial industry can be as a relatively safe and more controllable in managing financial assets. This fact is derived from the fact that when compared with the conventional banks, Islamic finance is not obtained a large impact of the global financial crisis ever. That is why Britain was so eager to spread its wings in this new field. British really prepared a strategy to realize a prediction of one expert, Alex Callinicos, that in the early 21st century capitalism would be more wild than the crisis of 1930, 1997 and most recently 2008, which gives more worried about the impact to the world. Even America had to provide 700 billion dollar bailout fund (that predicted would continue to grow). Then European countries also followed U.S.’s way to save their financial structure. Worse, those predictions proved correct. The existence of the effects of global crisis which signed drop in stock markets, the panic of investors, then influenced the market confidence crisis and the fragility of the global economy during that capitalist system.

As a developed country, known as capitalist, Islamic system should not suitable to be. In fact, British tried to create a climate for investment by Shariah system. This reflects that what is to be an option, not always appropriated with the desired manner. Perhaps Britain is a developed country who very sensitive to another economy system, except capitalist system that had so far. But the reality now, instead he chose to involve themselves in the Islamic financial system (even want to be a center), although in reality, the Sharia financial is a system that originates in Islamic law, which knows non-usury, this is certainly contrary to the formerly UK’s economy in the capitalist icon.

If explored further, in fact the British have interest in ambitions to become a global Islamic financial center. Even he is also willing to be a U.S.’’s rival in this case. Britain intends to expand the capital and invite investors. He makes use of America’s difficulty in developing because of the sentiment that regarded Islam as a terrorist. Britain wanted to be a center for Islamic expected to increase up to trillions of dollars of assets. And this certainly is an opportunity to gain greater economic chance. The UK also involve the IMF as a body to supervise and issue Islamic instruments in Yemen. Even the IMF also recommended it’s plans to publish the instrument in countries bordering Saudi Arabia. The goal of course is to absorb the surplus funds contained in Islamic banks in the Middle East to finance social and economic planning interests of developed countries.

In addition, UK also offer cooperation sharia in Indonesia,. This shows the dependence created. Ironically, UK as Islam minority state offers something that should be owned Indonesia first as an Islam majority country; this is truly a comedy of political economy. However, the investment climate in Indonesia is less healthy, Indonesia does not have the potential to take the initiative. Why did British choose Indonesia? Of course it was a British strategy to get profits from periphery which has potential, because the majority Muslim population. In addition, British search rifts to control the investment climate in Indonesia, because the English’s position as a western country with the best Islamic financial system with 22 banks owned.

British’s interest as a rich country also affect the existing system in Australia. So, Australia nor willing to adopt this system. As the former British colony and the countries belonging to the commonwealth, the laws in Australia is tend to inherite British system. Then Britain can also affect Australia to adopt a system of Sharia. This is consistent with the fact that the colonies was free by the colonialist countries, but of course still be controlled economy. And this is evidence that developed countries do not want to just cut off dependence.

The interests of Britain as the developed countries is to build and strengthen its economy. But the strategy that had also anticipated that poor countries will be developed. This is apparent when Britain was so ambitious to be a global Islamic financial center. None other than the way in which the UK to create a rift to control global economy and creating dependency in a more subtle way. England know that the Islamic system of course interested countries with Muslim majority population and of course it is the Middle East countries. Cooperation and investment through the sharia is also certainly an unpredictable way that British’s strategy to take control of the economy with a country that has great potential because of increased oil revenues in the Middle East.





REFERENCES

1.      Mingst, Karen A. 1947. Essentials of international Relations. New York, London : W. W. Norton & Company

2.      Baylis, John, dkk. 2008. The Globalization of World Politics ; an Introduction to International Relations. New York : Oxford University Press

3.      Steans, Jill, dkk. 2009. Hubungan Internasional ; Perspektif dan Tema. Jogja : Pustaka Pelajar

4.      2009. ISLAMIC HUMAN CAPITAL- DARI TEORI KE PRAKTIK. . JAKARTA  : PT.Raja Grafindo Persada. Rajawali Pers

5.      Callinicos, Alex. 2008. The against third way. London : York University. ( Penerjemah  M. Hidayatullah. 2008. Jogja : Eduka)

6.      1992. Teori2 Ekonomi Politik—terjemahan dari Theories of Political Economy. Cambridge : Cambridge University Press. ( Penerjemah : Suraji. Jogja)

7.      Firdaus Syam, M.A.. 2007. Pemikiran Politik Barat ; Sejarah, Filsafat, Ideologi, dan Pengaruhnya terhadap dunia ke 3. Jakarta

8.      www.zonaekis.com

9.  www.republika.co.id