* Oriflame bisa juga lhoo reekk, kita sebut sebagai salah satu teladan hasil wirausaha, yaitu kegigihan Opa Jonas dan Robert af Jochnick. Mereka adalah orang kreatif yang kemudian punya sesuatu yang masih bisa kita lihat dan nikmati sekarang. Sungguh prestasi yang luarrr biasa... ckckkck... Yuuk, belajar dari mereka :))
ORIFLAME
Oriflame is a Swedish cosmetics product, founded by two brothers, Jonas and Robert af Jochnick, in 1967. They were youth who have a strong vision to launch an entrepreneurship. Jonas, the older which aged 30 years and works at the language course. Robert, 27 years old, the younger, who work as vacuum cleaner vendor in Electrolux Company, employee in the Coca-Cola all at once. Their young souls have supported the initiative to change lives by having an independent livelihood. They were inspired by the natural beauty of Swedish women, and want to 'pack' that beauty in the bottle. So they start thinking to realize these ideas by creating cosmetics from natural plant in Sweden. Though have no background as a laboratory expert or cosmetic formulations, they remain optimistic and believe that idea is about the courage to realize a dream. There is no wasted by persistency, they met a beautician and made partnership. They were also thought to create a modification of the product which based purely natural. The first product was launched as 'Oriflame Swedish Care', shaped 50 products of skin care category. Apparently those products can be accepted quickly by consumers. So they keep trying to develop new product. Then do not just get there, they think that people will be interested in directly distribution model. But as a vendor, Robert understands how difficult it offers products from house to house. And the reason was those customers tend to unlike this way because they did not get offers from people they knew. They would be more comfortable when giving product recommendations are people they know. Af Jochnick brothers started to recruit some people to be trained product consultants. Then trained Sales Consultants will visit customer’s homes directly. In addition, the method of direct selling was chosen because the founders knew that at the time cosmetic products sold in exclusive shops, so people afraid to shop freely because they have to enter the store. They saw an opportunity from this fact. Moreover, consumers can obtain advice from consultants who offer products, opportunities to try the product before purchasing it, and also money back guarantee if not satisfied with the product they bought. That is why Oriflame develops in a way direct sales. This innovative way, even make it become famous and worldwide product uniquely. The Oriflame’s founders are confirmed that their main product is not a beauty product, but to realize a dream. Sales that were created also intended to increase the standard of women's lives to look pretty and make money all at once. The key to success in business is the entrepreneurial spirit that can be learned, the desire to succeed, and togetherness among the members. Moreover, Af Jochnick brothers initiated the idea to facilitate its members. More elegant way to offer was created through the catalogue as a new concept to invest. Consultants could leave the catalogue in public places. In this modern era, even offering appropriated to the dynamics of technologies such as bidding through the Internet and social networking.
Oriflame received good response from people in various places around the world. Evident in the past two years, the first factory was established in Dublin, supported by the establishment of a second factory in Warsaw due to market demand has increased so rapidly. Many expansion of target market (include Indonesia and other countries in Asia). With a reliable product quality and sales with a unique system, the founder prepared the bidding strategy to compete at an affordable price while quality improved. In addition to these tactics, the founders also decided to combine resources from all major manufacturers and companies operating both in Eastern Europe and other regions of Eastern Europe Oriflame S.A and Oriflame International S.A. This is done to anticipate investment challenges in the years that followed, considering the development of total sales increased by 500 percent. And within a period of ten years from that development, the company evolved again eight times more rapidly. Besides product excellence, other characteristic that make Oriflame more glorious are the system of independent sales (direct from the consultant / member who had been recruited). Luckily, Oriflame still hold out while it’s competitor have bankrupt at the time.
Oriflame is still believed to be a product that received an award for high quality and safe. With annual sales of 1.5 billion Euros, has 1000 kinds of products, Global Research and Development Center, with 100 more scientists in it and operate in over 60 countries with 13 franchise of them with 5 production units in Sweden, Poland, Russia, China , and India. In addition, its products have also registered and recognized by the Nasdaq OMX Nordic Exchange.
Oriflame products are accepted easily because it is not just cosmetics designed for women. The original idea of creating this product is the number of women in the world which very significant, inspire the cosmetic products creation. But with the development of era, these products then created with the target development. Thus Oriflame provides products for men and children. But a main target of course is the woman with the largest number in the world. Those who want to look beautiful while still care about the health of skin. Users also learn to care about nature. By the founder, since first created, their purpose is to create environmentally friendly products. By processing that does not destroy nature, and also packaging products are recyclable, the product was not tested on animals or use animal material except beeswax and lanolin, but material and natural starch. Founder started with the idea to product really natural product without destroying nature itself. They assume that the success of a product creation is also determined by other variables, the availability of materials consistently, from the preservation of its source. Any policy of production process reflects the operating principles initiated by the founders, namely ‘to appreciate and respect people as well as natural’. They do not want to just keep taking and taking what possessed by nature. With such observations and considerations, the founders try to create product by minimizing the use of raw materials. That means, natural ingredients are actually fully utilized without damaging the plant breeding cycle itself. Each ingredient is formulated, taken care not to damage the source material (to maintain the sustainable management), then processed securely. Also preservative used is non-animal synthetic materials. The concept for products not tested on animals also became an idea that became the forerunner of other industries to perform the same way. As the realization of the awareness of the nature, Oriflame also have set up six special environmental friendly conservation programs of scarce species. One of them is special funds provided directly by Oriflame’s founder to Komodo National Park in Indonesia. Besides, product also produced by the factory continued to receive quality control and strict environment in addition to high-tech. Because of it’s natural concept, Oriflame become number one of modern cosmetic natural product.
In addition users Oriflame also taught to care about the lives of others. It's not just about compliance with the interests and personal ambitions in consumer products. Oriflame is a founder of World Childhood Foundation and the Stichting af Jochnick Foundation. Hopefully, through that program, Oriflame can reach many disadvantaged children in various parts of the world such as street children, victims of sexual abuse, and those living in the orphanage. Oriflame also becoming supporter and benefactor of many charities remain in the world, which care about the problems of education, health and children. One of real activity, the company became an active donor in the establishment of schools in Latvia, as well as rehabilitation agency that was established for young people who struggle to live in Latvia. Indirectly the user will make a donation from each purchase of product.
Products offered are very comprehensive. Start from body care products, skin, and hair, makeup, fragrances, accessories, products for men and also children. Creating a complete product for the entire family is the essence of which was initiated by the founders for their products easily accepted. Until now Oriflame also become the number one product in Europe and in Indonesia as a cosmetics company which ranked first for the system of independent sales. For future business development, Oriflame will not only sell, but also founded beauty academies.
Oriflame’s stocks currently spread across many investors in various countries. Include stock center in New York. Managers are team that has been formed as a representative of each state. Every state have technical advisor as center representative who took part in company management. Then there are level career from consultant, manager, senior manager, director of gold, till the highest level which is President Director of Diamond. Higher position means more investment in the possession and committed recruit new members in high number, automatically order of products increases, in other words, the investment increases. The advantage provided in the transparency result that guaranteed acceptance. The gain is a direct profit of each product (23 percent of the catalog price), performance discounts, bonus, and cash awards, or reward such as cars and free travel abroad. In the international trade, Oriflame products direct sales managed to become number one in the world with a budget of at least U.S. $ 2 billion.
Even for so worldwide, Oriflame using Euro Monitor International A.b. Company Profile to provide reports and evaluations regarding the company's strategic brand assessment and the challenges of competition and future prospects, examining the performance of cosmetics and stock markets by sector and region.
Now, the age of two founders are more than 70 years, but they stated that age is not a constraint to doing business. Instead always think curiosity that will keep them feeling young. So, there are many reasons for you to join us. Both as a consumer or member ( automatically consultant). You can enjoy high quality products and earn many things when starting this business. Being an independent Oriflame’s consultant means you must be ready to pick up success in the future. By choosing your own working time, and the uniqueness of direct selling which will increase profits for you in bidding. Be consultant also means that you will be prepared to help people around, by sharing ways to achieve financial freedom when they follow to be member. Easier access will help you because in Indonesia itself, Oriflame already has 14 branches in various cities. Registration fee is only Rp 39,900 (IDR ) for a member, you can print money whenever you want and wherever you are. So, let's join, make money today and fulfill your dreams tomorrow. (^__^)
REFERENCES
1. Oriflame’s Newsletter
2. Sales Kit of Oriflame
3. Oriflame Skin Care Guard
4. Consultant Manual of Oriflame
5. Direct interview with Lingga Curnia Dewi ( Manager in Surabaya Branch Office )
